Why advertise with the Tennessee Bar Association? Advertising opportunities are available with several of the Tennessee Bar Association's electronic and print publications, including our flagship Tennessee Bar Journal. Below is information about our publications and how to contact us to find out more. Reach an attractive market When you advertise in the Tennessee Bar Journal, you reach a select group of high-income professionals who value the publication’s use and accessibility. This is a magazine that arrives monthly into the offices of many of the state’s top legal professionals — and remains there as a resource that is used over and over again. For advertisers, this is a home run — a publication that is well received and well used by an attractive audience. Here’s what the Journal can provide to you as an advertiser: A market with spending power. Nearly half of Journal readers have an income above $100,000, with 12% earning over $200,000. A market centered in Tennessee cities. Most of the Journal’s readers (63%) work in the state’s urban areas, while another 29% are in rural areas. The largest concentration of these readers are in Nashville (26% of the total circulation), but there are also substantial numbers in Memphis (16%), Knoxville (12%) and Chattanooga (9%). A market that is diverse. The Journal reaches Tennessee lawyers early in their practice and those well established. The majority of Journal readers are between 46 and 55 years old (33%). Following are the 36 to 45 year olds (24%), those 35 or younger (17%), those 56-65 (17%) and those 66 and older (8%). Most of these readers are men, but like the legal profession, the number of women is growing. At present men make up 76% of the circulation. A market that appreciates and uses the Tennessee Bar Journal. As the official publication of the Tennessee Bar Association, the Journal reaches ove 10,000 members of the voluntary organization and is put to use in their offices. In a recent survey, TBA members rated the award-winning Journal as both highly accessible and highly useful. In fact, members rated it as the top service they receive from the TBA. That’s largely because the Journal maintains high standards, reflecting the professionalism of the legal community. Insert Advertisements Please call for a quote on insert rates for bind-ins or preprinted inserts, delivered to the printer folded, untrimmed and unstitched. Send four copies of the insert for mechanical review when reserving space. Space must be confirmed six weeks before the cover date (see below for closing dates). Classified Advertisements Classified advertisements are available for $80 for up to 50 words and $1.60 for each additional word. As a service to our members, there is no charge for advertisements for up to 50 words for full-time job openings. Payment must accompany written classified ads. Prepaid classified ads are accepted on a first-come, first-served basis. Quantity discounts for prepaid classified ads (that are 50 words or less) are available at the 12-time prepaid rate of $880, which is 12 ads for the price of 11. This rate is only available for repeated ads (telephone or address changes are permitted). Blind boxes are available for an additional $15. As an added bonus, all classified ads will also be posted on TBALink®, the Tennessee Bar Association’s web site (www.tba.org), at no extra charge, for one month. Professional Announcements Advertising space to announce new firm names or addresses, new associates or partners or other professional information is available. Write or call for information. TBALink® Web Advertising TBALink is the electronic method by which the TBA communicates with its members and members of the Tennessee legal community. This informative site was recently recognized as the nation’s best web site for mid-sized bar associations. Since full access to TBALink was expanded to all TBA members, total hits to the web site have increased to more than 700,000 per month. Visitor sessions currently average about 80,000 per month. TBALink offers online continuing legal education, an archive of court opinions, electronic forums discussing legal issues, legislative updates and news that affects the Tennessee legal community. While TBALink attempts to confine its advertising to legitimate business endeavors, the statements and material appearing in the advertisements are solely the responsibility of the advertisers.  TBALink and the Tennessee Bar Association do not directly or impliedly endorse, support or vouch for the authenticity of any representation made in any advertisement appearing herein.  The TBA does not intend to accept any advertising material that is false or misleading. Other Publications The Tennessee Young Lawyer is the official print publication of the Tennessee Bar Association Young Lawyers Division. It is published quarterly and features substantive legal articles written by young lawyers, a standing president's column and news of interest to young lawyers. Terms Prepayment is required of: advertisers who have not placed an ad in the Journal within the previous year; those who have previously been delinquent in payment to the Tennessee Bar Association; and those placing classified ads or professional announcements. Ads with past due accounts will be pulled from the publication until the balance is paid. Billing All accounts are due and payable within 30 days of invoice. Any accounts unpaid will be subject to a 1.5 percent monthly delinquent charge. Agencies Advertising agencies should add commission to these rates, as the Journal does not discount a commission. Right to reject The Tennessee Bar Journal reserves the right to reject advertising at any time. The Journal will not accept advertisements or unpaid announcements regarding continuing legal education programs not sponsored or co-sponsored by the TBA. To place an ad Download an insertion order for Tennessee Bar Journal, TBALink® or the Tennessee Young Lawyer. Submit the completed insertion order with your ad by fax, (615) 297-8058, or email, advertising@tnbar.org. Questions? Contact Landry Butler or April Schmitz at advertising@tnbar.org, (800) 899-6993 or (615) 383-7421 for more information.

Monthly Advertising Rates Effective November 15, 2007 Tennessee Bar Journal Number of insertions 1x 3x 6x 12x Four-Color 2 page spread $1,880 $1,690 $1,510 $1,320 Full page (with bleed) $1,090 $1,070 $1,000 $840 Full page $990 $970 $900 $740 Half page $840 $800 $750 $710 Third page $600 $575 $540 $440 Black & White Full page $860 $840 $820 $670 Half page $760 $710 $675 $565 Third page $475 $440 $410 $335 Sixth page $275 $260 $235 $200 Preferred Positions Back cover $1,250 $1,140 $1,050 $890 Inside cover $1,040 $1,010 $965 $790 Other FP $1,040 $1,010 $965 $790 Tennessee Bar Journal issue and closing dates Issue Date Closing Date Mail Date January 2008 Nov. 15, 2007 Dec. 28, 2007 February 2008 Dec. 20, 2007 Jan. 28, 2008 March 2008 Jan. 21, 2008 Feb. 28, 2008 April 2008 Feb. 20, 2008 March 28, 2008 May 2008 March 20, 2008 April 28, 2008 June 2008 April 21, 2008 May 28, 2008 July 2007 May 20, 2008 June 27, 2008 August 2008 June 20, 2008 July 28, 2008 September 2008 July 21, 2008 Aug. 28, 2008 October 2008 Aug. 20, 2008 Sept. 29, 2008 November 2008 Sept. 19, 2008 Oct. 28, 2008 December 2008 Oct. 20, 2008 Nov. 28, 2008 January 2009 Nov. 17, 2008 Dec. 29, 2008 February 2009 Dec. 19, 2008 Jan. 28, 2009 TBALink® online advertising Number of insertions 1x 3x 6x 12x Large $220 $210 $175 $155 Small $155 $140 $125 $110 Tennessee Young Lawyer quarterly rates Full page $390 Half page (back cover) $250 Half page (inside) $200 Third page $130 Sixth page $65

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